Liquid Insights Projects
Finding a brand's competitive advantage
Brief
The category was being squeezed as private label products rapidly stole share by offering “good enough” quality at lower prices. The brand needed to justify its premium and prove that quality was still a meaningful differentiator, not a commodity.
Action
Synthesis of deep consumer insight work — quant, qual, usage data and pain‑point analysis — to define what “quality” truly meant in the category and where private labels were falling short. We partnered across product and marketing to turn those insights into proof points, segmentation‑led messaging and clear reasons to pay for premium.
Result
The brand was successfully repositioned around credible, evidence‑backed quality, driving a 7% uplift in consideration among target segments and helping it regain share in premium tiers while strengthening loyalty among quality‑seeking customers. The project also demonstrated how robust consumer insight can guide not only marketing execution but product innovation and long‑term brand strategy.
Winning incremental growth in quick commerce
Brief
Quick‑commerce platforms like Deliveroo, Just Eat and Uber Eats were reshaping how consumers bought food and drink, creating a fast‑growing but poorly understood channel. A major drinks brand needed clarity on who these shoppers were, which platforms they used and how to drive visibility and sales in this rapidly evolving space.
Action
A mixed‑method research programme was designed and led to uncover how consumers used quick‑commerce platforms, the occasions and missions driving purchase, and the barriers and opportunities within the in‑app shopper journey. These insights were synthesised into a five‑year channel strategy with clear recommendations on assortment, pricing, promotions and digital merchandising to maximise brand presence and sales.
Result
The project delivered the brand’s first comprehensive quick‑commerce strategy, identifying the most profitable missions and occasions and giving senior leaders a clear roadmap for targeted investment and sharper execution. It positioned the brand to capture incremental sales and strengthen relevance with digitally savvy shoppers, ensuring long‑term competitiveness in an evolving retail landscape.
Customer clarity for hair & beauty salon
Brief
The founder of a growing hair and beauty salon, was struggling to understand why customer loyalty had plateaued despite strong footfall and positive word‑of‑mouth.
Action
The salon’s customer reviews, behaviour patterns and end‑to‑end experience were analysed to identify the themes driving both satisfaction and frustration. These insights were distilled into clear recommendations and a focused 30‑day action plan the team could implement quickly.
Result
The salon gained a clear view of what their customers valued most and the changes that would strengthen loyalty. With targeted improvements and a practical action plan, they were able to enhance the experience, improve consistency and set the salon up for more intentional growth.
Finding direction for author's 3rd novel
Brief
The Author wanted clearer direction on how to position her personal brand and communicate her value with more confidence. She had strong experience and a compelling story, but needed help understanding what resonated most with her audience and how to express it in a way that felt authentic and commercially sharp.
Action
Her existing content, audience feedback and performance data were reviewed to identify the themes that genuinely differentiated her. This was then shaped into a clearer brand narrative, refined messaging and practical recommendations she could use across her website, social channels and client conversations.
Result
The Author gained a clearer, more confident articulation of who she is, what she offers, and why it matters. With sharper messaging and a stronger narrative, she now communicates her value more effectively and attracts the right opportunities with greater ease.
What Clients Say
"Binanti did an excellent job putting together a really insightful and professional action plan for our salon. She clearly took the time to understand the business, our customers, and the opportunities available to us.
The presentation was thoughtful, well-structured and full of practical ideas that we can actually implement, from improving customer loyalty to making better use of our space and marketing. What stood out most was how clearly she analysed our customer reviews and turned them into meaningful insights about what makes our salon special.
Binanti has a great ability to explain things in a way that feels supportive and empowering rather than overwhelming. Her recommendations helped us see our strengths more clearly and gave us confidence about the direction we can take the business in.
I would absolutely recommend Binanti to other small businesses looking for clear, practical insight and guidance on how to grow while staying true to what makes their business unique."
Francesca
Founder
"I can highly recommend Binanti as Insight Adviser for your next project. During our collaboration, Binanti demonstrated a strong ability to analyse and interpret readership feedback in a thoughtful and practical way. She carefully reviewed audience responses and successfully identified key risks and areas that required attention.
One of Binanti’s particular strengths is her ability to translate complex feedback into clear, accessible insight. She summarised the readership comments into a well-structured, user-friendly chart that made it easy for me to quickly understand the main themes and priorities. This approach ensured that the feedback was not only captured but also communicated in a way that supported informed decision-making.
Her overall analysis was both positive and constructive. Rather than simply highlighting issues, Binanti focused on providing balanced insights and practical perspectives. She also developed clear, actionable recommendations that will help guide my future projects and improve engagement with audiences.
Binanti brings a thoughtful, analytical, and solutions-focused approach. I would confidently recommend her and believe she would be a valuable asset to any individual and/or team seeking meaningful, audience-driven insight."
Georgie
Founder
Some brands we've been proud to work with...
Insight Diagnostic
A 30‑minute Insight Diagnostic is a relaxed, no‑pressure chat to help uncover the one big challenge that’s holding your business back. We’ll talk through what’s going on, make sense of the signals you’re seeing, and get clear on where the real problem sits. After the call, you’ll get a simple proposal outlining the best way forward and how we can tackle it together.
Choose a time that works for you on our booking form.
Ways to work together
One-off Clarity Call
A focused 60–90 minute session plus an action plan, giving you clear direction and the steps to move forward on your own.
Done For You Project
A defined project where we take the lead, do the heavy lifting, and deliver the insight, recommendations, and outputs your business needs.
Ongoing Advisory
A flexible retainer where we act as your fractional insight consultants — a consistent thinking partner who helps you stay focused, make better decisions, and keep momentum.
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