Meet Liquid Insights
We help brands across FMCG, retail, hospitality and local business understand their consumers, sharpen their strategy and unlock meaningful commercial growth.
We don’t just run a survey and hand over a deck — we deliver decision‑ready insight that shapes positioning, strengthens strategy and drives measurable impact.
Who we are
Binanti Cuzner
Co-founder & Insight Specialist
With 20+ years working in marketing insights and market research, Binanti has worked with global blue chip FMCG & hospitality brands, retailers and consultancies leading shopper, consumer and guest insights. She champions the customer voice - bringing strategy, thought leadership and commercial-savvy to businesses that want to unlock growth.
Darren Cuzner
Co-founder & Software Engineer
With over 15 years in software engineering, UX and 3D development, Darren specialises in turning complex ideas into intuitive digital experiences. His technical perspective strengthens our ability to connect customer insight with practical, user‑centred solutions. He builds AI‑ready dashboards that can evolve with emerging intelligence and automation.
Brands we've worked with
Brands across FMCG, retail, hospitality and local business trust us to turn real consumer insight into commercial growth.
We partner with teams to sharpen strategy, strengthen positioning and drive better decisions.
Case Studies
Finding a brand's competitive advantage
What we delivered
This brand was successfully repositioned around credible, evidence‑backed quality, driving a 7% uplift in consideration among target segments and helping it regain share in premium tiers while strengthening loyalty among quality‑seeking customers. The project also demonstrated how robust consumer insight can guide not only marketing execution but product innovation and long‑term brand strategy.
Winning incremental growth in quick commerce
What we delivered
This project delivered the brand’s first comprehensive quick‑commerce strategy, identifying the most profitable missions and occasions and giving senior leaders a clear roadmap for targeted investment and sharper execution. It positioned the brand to capture incremental sales and strengthen relevance with digitally savvy shoppers, ensuring long‑term competitiveness in an evolving retail landscape.
Customer clarity for hair & beauty salon
What we delivered
The salon gained a clear view of what their customers valued most and the changes that would strengthen loyalty. With targeted improvements and a practical action plan, they were able to enhance the experience, improve consistency and set the salon up for more intentional growth.
Finding direction for author's 3rd novel
What we delivered
The Author gained a clearer, more confident articulation of who she is, what she offers, and why it matters. With sharper messaging and a stronger narrative, she now communicates her value more effectively and attracts the right opportunities with greater ease.