The early signs of customer drift
The early signs of customer drift Customer loss rarely starts with a complaint. It usually starts with something much quieter: drift.
Why 3s and 4s behave the way they do
Why 3s and 4s behave the way they do Every business pays attention to the extremes. The customers who love you make themselves known, and the customers who are unhappy usually tell you too.
How loyal are your customers?
How loyal are your customers? Most businesses assume loyalty is obvious — that loyal customers are the ones who rave about you, and unhappy customers are the ones who complain.
Black Tea is in Decline
Black Tea is in Decline The slow decline of black tea isn’t just a consumption trend — it’s a category strategy problem.
The Juice Category is at a crossroads
𝗧𝗵𝗲 𝗨𝗞 𝗷𝘂𝗶𝗰𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗶𝘀 𝗮𝘁 𝗮 𝗰𝗿𝗼𝘀𝘀𝗿𝗼𝗮𝗱𝘀 𝗧𝗵𝗲𝗻 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝗮𝗿𝗿𝗶𝘃𝗲𝘀. Volumes are declining. Margins are tightening. And the category is losing relevance
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