Let's navigate to new horizons
Using insight as our guide
Most growing businesses are swimming in multiple data streams - yet have very little time to step back and make sense of what it all means for their customers.
Performance data tells them what is happening, but rarely why. And without the “why,” decisions become guesswork.
This is exactly where Liquid Insights steps in. I help founders connect the dots between behaviour, feedback, and performance so they can see their customers clearly, understand what truly drives them, and make confident, intentional decisions that move the business forward.
See your customers clearly.
Make decisions confidently.
Grow intentionally.
I’m Binanti, and I created Liquid Insights to help growing businesses understand what their customers truly value, so they can make smarter decisions and unlock meaningful, sustainable growth.
Services
Intentional insight and strategy — designed for founder-led growth.
Consumer & Shopper
Brand & Messaging
Innovation &
NPD
Category & Commercial
Loyalty & Retention
Ongoing
Advisory
Liquid Insights Projects
What Clients Say
"Binanti did an excellent job putting together a really insightful and professional action plan for our salon. She clearly took the time to understand the business, our customers, and the opportunities available to us.
The presentation was thoughtful, well-structured and full of practical ideas that we can actually implement, from improving customer loyalty to making better use of our space and marketing. What stood out most was how clearly she analysed our customer reviews and turned them into meaningful insights about what makes our salon special.
Binanti has a great ability to explain things in a way that feels supportive and empowering rather than overwhelming. Her recommendations helped us see our strengths more clearly and gave us confidence about the direction we can take the business in.
I would absolutely recommend Binanti to other small businesses looking for clear, practical insight and guidance on how to grow while staying true to what makes their business unique."
Francesca
Founder
"I can highly recommend Binanti as Insight Adviser for your next project. During our collaboration, Binanti demonstrated a strong ability to analyse and interpret readership feedback in a thoughtful and practical way. She carefully reviewed audience responses and successfully identified key risks and areas that required attention.
One of Binanti’s particular strengths is her ability to translate complex feedback into clear, accessible insight. She summarised the readership comments into a well-structured, user-friendly chart that made it easy for me to quickly understand the main themes and priorities. This approach ensured that the feedback was not only captured but also communicated in a way that supported informed decision-making.
Her overall analysis was both positive and constructive. Rather than simply highlighting issues, Binanti focused on providing balanced insights and practical perspectives. She also developed clear, actionable recommendations that will help guide my future projects and improve engagement with audiences.
Binanti brings a thoughtful, analytical, and solutions-focused approach. I would confidently recommend her and believe she would be a valuable asset to any individual and/or team seeking meaningful, audience-driven insight."
Georgie
Founder
Insight Diagnostic
A 30‑minute Insight Diagnostic is a relaxed, no‑pressure chat to help uncover the one big challenge that’s holding your business back. We’ll talk through what’s going on, make sense of the signals you’re seeing, and get clear on where the real problem sits. After the call, you’ll get a simple proposal outlining the best way forward and how we can tackle it together.
Choose a time that works for you on our booking form.